Top Personalization Apps in Brazil Q2 2025

In the second quarter of 2025, the top personalization apps in Brazil showed varied performance on the unified platform, combining both iOS and Android data. Here's an overview based on Sensor Tower's insights.

Zedge™ Wallpapers & Ringtones from Zedge experienced a decline in weekly revenue, starting at $1.4K and decreasing to $625 by the end of June. Weekly downloads showed a downward trend, beginning at 20.4K and falling to 15.6K. However, weekly active users exhibited fluctuations, peaking at 478.5K before ending the quarter at 417.6K.

Niagara Launcher ‧ Home Screen by Peter Huber saw an increase in weekly revenue, reaching $589 by late June. Downloads fluctuated but ended on a high note, rising from 7.2K to 5.3K. Active users remained relatively stable, ending the quarter slightly higher at 93.1K.

Smart Launcher 6 ‧ Home Screen from Smart Launcher Team showed a notable increase in weekly revenue, peaking at $457 in mid-June. Downloads saw a peak in early May at 16.2K before settling at 9K. Active users increased steadily, reaching 229.7K by the end of the quarter.

Parallel Space - app cloning by LBE Tech experienced a decrease in weekly revenue, starting at $265 and decreasing to $130. Downloads remained consistent, with a slight increase towards the end, reaching 14.6K. Active users saw a dip but rebounded to 612.8K by the quarter's end.

OnePro (Dark) - Icon Pack by Eatos had a peak in revenue at $265 in late May, with downloads peaking at 794 in late April.

These insights highlight the dynamic nature of the personalization app market in Brazil. For more detailed analysis, visit Sensor Tower.